JOEL KIM

I help B2B and AI-driven companies grow through demand generation, partnerships, and live experiences, and through AI that teams actually use.Marketing and growth leader with 15+ years across B2B consulting, tech, media, and consumer brands. Work spanning the US, Mexico, and South Korea.

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changeforce

As Marketing Director, I helped grow a three-person AI software startup into a consulting firm of up to 75 people through a pivot and 5 acquisitions. I spearheaded the lead-to-revenue engine, where events alone drove $500K+ in won revenue, ran 240+ campaigns with 2.7M+ sends, and co-led the firm's AI enablement program across a 40+ project roadmap.

Tastemade

As Platform Director, I led supply and demand growth for Tastemade's creator marketplace after it acquired ChefsFeed, launching two new platform products, Tastemade Makers & Tastemade Experiences. I owned the virtual experiences end to end, from creative strategy and production with Tastemade TV hosts, influencers, and food & beverage makers to promotion, ticketing, and communication.

ChefsFeed

As GM of Experiences & Events, I led brand partnerships worth $250K to $1M+ with Mastercard, Maker’s Mark, and Nutella, from activation to results, including ChefsFeed Indie Week: 12-course dinners in eight US cities, each cooked by 24 acclaimed chefs. I then ran ChefsFeed's virtual experiences platform through its acquisition by Tastemade.

Coors Light

At Scratch Music Group, I closed one of the company’s biggest deals at the time ($250K+): Scratch & Splash, a five-city activation for Coors Light’s national reFRESH campaign, combining live events, DJ workshops, social, PR, and local music influencers to connect the brand with DJ culture.

Patrón

As Brand Experience Manager at Reindeer, a former New York advertising agency, I helped relaunch the Patrón Social Club, the brand’s digital community for loyalists, and led its Secret Dining Society, a members-only dinner series across major US cities with celebrated chefs, including James Beard Award winners.

A Bit More

Grace Hopper Celebration
Programmed keynote music for the world’s largest tech conference for women, with 20,000 attendees from 78 countries, and was hired back for a second year.Visa Everywhere Lounge
Supported on-site production as a freelance Event Production Manager for Visa's VIP lounge at the 2018 Winter Olympics in South Korea.Cannes Lions
Brought in Shutterstock as a client and took a music activation to Cannes Lions.Hospitality
Spent 5+ years in management at properties including Rosewood Hotels & Resorts, leading food and beverage teams of up to 75 people.Outside Work
I split my time between the US and Mexico and speak English, Korean, and (a bit of) Spanish. I've also been a DJ for more than 15 years.